“Brand building is the process of shaping a customer’s emotions, feelings, memories, and opinions associated with your brand through a strategy-driven plan that stands the test of time and people.”
Positive Impression + Standing Out = Brand Victory.
Some of the ways you can effectively build your brand image can be done through various digital marketing activities such as:
- Creating a Better User Experience On Your Website
- Search Engine Optimization
- Content Marketing
- Social Media Marketing
- Email Marketing
- Paid Advertising or Pay Per Click ( PPC)
Brand building requires consistency, time, creativity, and constant optimization that will help you to create a unique value proposition and help provide a better user experience.
Here are 7 Steps to try today for a successful brand building process:
1. Begin With Understanding What Your Brand Represents.
The first step in brand building is defining your brand which is an understanding of what your brand truly stands for. When defining your business brand, you should create a checklist of its core strengths and weaknesses.
You also need to know what your brand stands for and what are your brand values. Your values should in one way or another show that you are aligned to the environmental, social, and economic well-being of your consumers.
2. Research Your Competitor Brands
You should never imitate your competition but instead, differentiate from the competition. Convince a customer to purchase from you over them. The secret to competitive marketing is not just your product but it’s also how you position your brand in comparison to everyone else.
Research your main competitors or benchmark brands and study how well they have gone about building a brand name. Keep in mind that for a brand name to be effective, it needs to be easy for consumers to recognize and remember.
3. Determine Your Brands Target Audience
It’s important to understand that one pair of shoes doesn’t fit all and so your business simply can’t be everything to everyone.
When building your brand, keep in mind who exactly you are trying to reach. You’ll accordingly tailor your mission and message to meet their exact needs. The key is to be specific by understanding the detailed behaviors and lifestyles of your consumers.
You’ll come to understand that the competitive advantage when branding your business is to narrow your target audience. This can help ensure that your brand message will come across crystal clear to its intended recipient.
4. Establish Your Brands Mission Statement
Before you can build a brand that your target audience trusts, you need to know what value your business provides. The mission statement defines a purpose or a reason why you created this company or brand.
Your brand’s mission statement doesn’t have to be displayed to the public for it to be impactful. Using it as an internal guiding light will act as the vision and inspiration for your employees so that they know exactly what the company stands for and how their work should reflect that daily.
Everything from your logo, tagline, voice, message, and personality should reflect on your mission. When branding your business, start small and remember to focus on your niche audience first.
5. Form Your Brand Voice
Your voice is how you communicate with your customers, and how they respond to you. It is dependent on your company’s mission, audience, and industry.
Your brand voice should be:
- Professional
- Friendly
- Clear
- Service-oriented
- Technical
- Promotional
- Conversational
- Informative
Ultimately, you want to choose a brand voice that makes sense and resonates with your target customers.
6. Create A Brand Logo and Tagline
When you first think about how to build a brand, visuals are what will probably come to mind first. The most exciting and arguably the most important piece of the brand-building process is to create a brand logo and tagline for your company that is in line with your companies core value and belief system.
7. Integrate your brand into every aspect of your business.
Your brand should be visible and reflected in everything that your customers can see, read, and hear. Anything tangible from business cards to advertisements, to packaging and product, etc needs the stamp of your logo.
On any digital platform, ensure that your brand looks the same everywhere. Create consistency with visuals such as color and logo use, fonts, photography, etc.
Your website is the most important tool for marketing your brand. When you design your website make sure to incorporate your voice, message, and personality into the content. Profile pages for social media networks should be branded visually, and with your chosen voice for engagement.
To Conclude, as you can see, brand building is not a one-off thing. You have to constantly define your brand, differentiate, present it, and review what your brand stands for from time to time. It is very important to be clear about your branding strategies and how you’re going to implement them. Staying consistent and constantly updating your strategy in line with your vision and mission is crucial. You should adopt brand strategies that will add value to your consumers and help them develop the right impression of your company and what it truly stands for. We at Social Pill are your Brand Custodians when it comes to Digital Marketing.
