Having your web pages rank high in Google’s organic search results for crucial keywords can be quite beneficial in terms of attracting visitors to your site. And, while Google’s search engine algorithm is continually being tweaked, here are some essential Search Engine Optimization (SEO) tactics to get you started on enhancing your organic search engine rankings.
- Compile a keyword list.
It is unrealistic to believe that you will appear first in Google for every keyword associated with your sector. Securing high organic ranks for your most targeted keywords should be your objective. Both marketing and management will have to put in work on this task. Make a list of keywords based on how customers would search for your goods and services, then use a tool like Ahrefs, Semrush, BrightEdge, or Google’s Keyword Planner to research each term’s traffic and level of competition. The sweet spot is between high volume and low to medium competition keywords because they are easier to rank for and have a significant potential for traffic.
- Develop a backlink strategy
Backlinks are links from other websites that go to your website. They serve as proof that your website is a resource and deserving of attention.
Generally speaking, the better, the more backlinks you have to your pages. But the calibre of those backlinks is also crucial. Your rankings may suffer if spam-type sites are linking back to your website. On the other hand, high-quality backlinks from reliable websites can significantly raise your site’s ranking.
- Produce original and distinctive website content
Sites that differ from what Google considers to be an authoritative website are penalised. Duplicate content is one of the most frequent offences for websites, and it typically implies a spammy website. Google will send less traffic to a domain if it finds duplicate content there.
Because of this, it’s crucial to produce original material for each web page and blog entry you write. Your website should contain original, high-quality material on every page. Your overall click-through rate will be high if each page has unique content.
Having a blog might be a wonderful place to start if you run an online store because it won’t conflict with your product or category pages.
- Update Old Content to Gain Visibility
The freshness of your content is one of Google’s key ranking considerations. Your pages have a better probability of ranking at the top of the SERP the more recent they are. Check if your old content is degrading — especially blog articles with dates — to guarantee that your site continues to rank well. Use Google Search Console to determine which pages have lost clicks, impressions, or ranks in order to do this. After that, start updating the posts that are losing the most traffic in order of priority.
Simply adding a newer date to an old piece of material won’t have much of an impact on Google’s algorithm. In order to keep the copy current, you must also make substantial changes to it. You may also conduct a brief assessment of competitors who are gaining traction to determine which aspects they are covering that you can incorporate into your content.
- Employ a responsive design
You want to offer visitors to your website a satisfying user experience while they are there. The use of responsive design is one of the finest ways to guarantee a wonderful experience. All visitors to your site will have a great experience thanks to a responsive design. It aids in website adaptation for any device a user might use. Your website will adapt appropriately for the user’s device, whether it’s a computer, tablet or mobile phone.
The experience of a mobile user differs from that of a computer user. To give each user the best possible experience on their device, you must make sure that your website responds to their devices.
Utilizing a responsive design helps you keep visitors on your page longer. Because it informs Google that your page is pertinent to the search results, this raises your organic search results.
Hiring an SEO agency to help raise your website’s ranking is a great idea. Due to the sheer number of new SEO tactics being created every day, it is practically hard for commercial organisations to stay current with the industry’s most recent developments. So, with an SEO agency handling that, you can keep on top of SEO trends and boost your company’s web traffic.